We travel around the world to look for beauty but often neglect what is around us. We wanted the people of Kuwait to notice and appreciate its beauty.
With that in mind, we placed 30 yellow benches, with 30 hand-painted messages/ artworks, all the way from the outskirts to the heart of the country.
This was followed by a challenge to find all 30 benches with the help of a map on Alnowair’s website and an installation in Kuwait’s largest mall to spread awareness about the campaign.
@al_nowair with Head of Alnowair Gaja Kruchlik, Communication Strategist Wasim Khan, Project Coordinator Maryam Al Helal, PR Specialist Ahmed Younis, Senior Graphic Designers Vanig Kodjian, Malak Sahli, Predrag Nikolic, Production Manager Jad Sharara, and Calligraffiti Artist @joegraffi
