“Suluki” in Arabic translates to “my behaviour” – a centre rooted in the belief that as a community, we are responsible for offering our children the optimal environment wherein they can thrive.
Suluki aims at creating a safe space for the autistic community, with a dedication to nurturing their growth and success. Developing a brand identity that inspires, embodies inclusivity, kindness, empathy and simplifies ‘complex blocks’ was the primary challenge of the project. The hope was to allow the brand identity to facilitate Suluki becoming a reliable fixture of the child development and education community, here in Kuwait. Thus making for a rewarding and fulfilling creative journey.
Brand Identity
Logo Design + Animation
Tone of Voice
Stationery Design
Brand Guidelines
Clay is a natural, earthy material that makes us feel human and child-like.
It instantly invokes the ability to create and mould! – to mould our dreams,
the world around us and most importantly, to mould our children’s minds!
– Enabling them to shape their future.
