Temperance is an all-inclusive cultural haven, set in the midst of bustling Bombay city. With loads to offer, it houses martial arts, dance, yoga, theatre and an art gallery – all under one, single, stately roof.
The designs offered to represent the place had to encapsulate all of that – different styles, treatments, textures – yet maintaining a consistent identity.
Brand Identity
Logo(s) Design
Stationery Design
Illustration
Marketing Collaterals
Temperance /ˈtɛmp(ə)r(ə)ns/
is moderation in thought, feeling and action.
The logo had to embody the essence of voluntary self-restraint. One free of excesses; representing balance and fulfillment. Inspired by Leonardo Da Vinci’s (& Roman architect Vitruvius’) Vitruvian Man, it is a symbol of symmetry and perfect proportions.
